DISTRIBUTION STRATEGY
DISTRIBUTION CHANNEL STRATEGY
CHANNEL ANALYSIS
1) MARKET DYNAMICS
2) RELEVANT TRENDS
3) HOW CATEGORY IS SOLD
4) CONSUMER BEHAVIOR
5) COMPETITION
6) CONSUMER EXPECTATIONS
CHANNEL ANALYSIS
DISTRO PROFILE
1) WHO THEY ARE
2) OTHER MANAGED LINES
3) CHANNEL SPLIT PENETRATION
4) WHY ARE THEY QUALIFIED
5) 3Y FORECAST PROPOSAL
DISTRO PROFILE
CHANNEL SPLIT PRESENCE
1) TIER 1 CHANNEL
MODERN RETAIL
GROCERY STORES
2) TIER 2 CHANNEL
OTC & CONVENIENCE
STORES
3) TIER 3 CHANNEL
SPECIALTY STORES
VAPE-TOBACCO-LIQUOR
4) TIER 4 CHANNEL
DISCOUNT RETAIL
VENDING & CORNER
CHANNEL SPLIT PRESENCE
ON BOARDING
1) BUSINESS CASE APPROVAL
2) TIME LINES
3) LEGAL AGREEMENTS
4) MARKETING SUPPORT ATL & BTL
5) ACCESS TO PROMO ARCHIVES
6) KPIs REPORTING TO HQ
ON BOARDING
GO-TO MARKET
1) APPOINT LOCAL BRAND MANAGER & REPS
2) LAUNCH LOCAL SOCIAL MEDIA & ECOMM
3) PRICE STRATEGIES PER CHANNEL
4) MULTI CHANNEL PROMOTIONS
5) SALES FUNNEL
GO-TO MARKET
We are opening new markets
Let us lift the heavy weight of setting up and grow sustainable distribution channels abroad